About Us

Livingston jewelry store

Located at 74 South Livingston Avenue in Livingston New Jersey, George Press provides fine jewelry to Livingston and surrounding areas.

For almost 33 years, George Press Jewelers has been the premier source for bridal collections, couture jewelry and timepieces and custom designs created by Press himself. He, his wife, Cheryl, and their expert staff have served the loyal customer base that now spans two generations.

“I have clients that came in 25 years ago to pick out their engagement rings,
and now I’m helping their children
do the same thing.”

Born into a family of artists and photographers, George planned to continue the tradition by attending Pratt Institute, one of the nation’s finest art schools. He studied the great artists of the world, amassed a body of original work, and prepared to pursue a career in the arts.

Then a year before graduating, Press took a summer job at a prominent jeweler near his home. As he worked with precious stones and castings, he began to realize that his creativity worked as well with gold and diamonds as it did with paintings and lithographs.

After graduation, he continued to refine his skills by working with renowned jewelers, learning everything he could about gemstones, castings and design.

In 1980, George opened his first shop on South Livingston Avenue. Ten years later, George Press settled into his current location, a classic stone edifice in the heart of Livingston’s central shopping district.